Researchers
Turn open-ended answers into themes you can count.
Answers to "What could we do better?" from a meal kit delivery survey. Rowmotive added 2 AI columns and answered them for every row. The answers are real and unedited.
How the AI columns were set up
ThemeCategory
Which theme best fits this survey answer?
Possible answers: Delivery, Food quality, Price, Menu variety, Packaging, App and website, Customer service, Other
SentimentCategory
What is the overall sentiment of this survey answer?
Possible answers: Positive, Mixed, Negative
Survey responsesView only
| # | What could we do better? | Theme | Sentiment | Segment | Rating |
|---|---|---|---|---|---|
| 1 | Portions are too small for two adults. We ordered the 2-person box and had to cook extra rice and pasta every night. | Other | Negative | New customer | 5 |
| 2 | Honestly nothing, I love it. The recipes are easy and the kids actually eat them. | Food quality | Positive | Regular | 10 |
| 3 | Too much packaging. Each ingredient in its own plastic bag, plus the ice packs. I feel guilty throwing it all out. | Packaging | Negative | Regular | 6 |
| 4 | Delivery came a day late and the chicken was warm when I opened it. Had to throw it out. Support gave me a credit but that's not the point, I could have gotten sick. | Delivery | Negative | New customer | 2 |
| 5 | More vegetarian options please | Menu variety | Negative | Regular | 7 |
| 6 | The price went up again. I get it, groceries are expensive, but I'm paying more for a smaller box than a year ago. | Price | Negative | Lapsed | 4 |
| 7 | I skipped a few weeks and then my account was paused without telling me. Found out when I wanted to order for the holidays. | Other | Negative | Lapsed | 3 |
| 8 | Recipe cards are hard to read. Tiny font, and steps are all jumbled together. My glasses and I are begging you. | Other | Negative | Regular | 6 |
| 9 | Great food, but the app is a pain. Every time I want to skip a week I have to dig through three menus. | App and website | Mixed | Regular | 7 |
| 10 | I would love to be able to swap proteins on any recipe. I'm allergic to shellfish and half of your fish dishes have shrimp on the side. | Menu variety | Negative | New customer | 5 |
| 11 | Ingredients were fresh and the herbs were perfect. Only suggestion: label which bag goes with which step. | Food quality | Positive | New customer | 9 |
| 12 | Recetas muy buenas pero me gustaria que hubiera mas opciones sin gluten. | Menu variety | Mixed | Regular | 8 |
| 13 | It's fine. Nothing special. | Other | Mixed | Lapsed | 5 |
| 14 | Cooking times on the cards are way off. "20 minutes" took me closer to 45, and I'm not a beginner. | Other | Negative | Regular | 4 |
| 15 | Cancel process is a maze. Took 4 screens and a phone call. This is why I left. | App and website | Negative | Lapsed | 1 |
| 16 | I'd like smaller, cheaper boxes for one person. The 2 person box is too much food and the weekly price is more than I want to spend. | Price | Negative | New customer | 6 |
| 17 | More low-carb recipes. I am doing keto and 80 percent of the menu has pasta or potatoes. | Menu variety | Negative | Regular | 5 |
| 18 | Please make the menu available further in advance. I like to plan my week around it and it only opens 8 days before. | Other | Negative | Regular | 7 |
| 19 | Produce arrived bruised. Tomatoes were mush and the avocado was rock hard. Third time this has happened. | Food quality | Negative | Lapsed | 3 |
| 20 | Customer service was amazing when I had a missing item. Fixed in 5 minutes. Thank you! | Customer service | Positive | New customer | 9 |
| 21 | Nothing to add! | Other | Positive | Regular | 10 |
| 22 | The meal kits are good but I can get the same stuff cheaper at the store. For the price, I expect more variety or more premium ingredients. | Price | Mixed | Lapsed | 5 |
| 23 | I wish there were more dinners under 500 calories. The "light" section has like 3 recipes. | Menu variety | Negative | Regular | 6 |
| 24 | delivery window is too wide. 8am to 8pm. I work from home and I can't be sitting waiting all day. Narrow it or give a text when the driver is close. | Delivery | Negative | New customer | 4 |
| 25 | Spice level is bland for my taste. Give a way to ask for more heat or add a chili pepper add-on. | Food quality | Negative | Regular | 7 |
| 26 | Love the concept. But the cardboard box got soaked in the rain and half the food was damp. Have the driver put it in a safer spot. | Delivery | Mixed | New customer | 5 |
| 27 | Tried it for a month and decided to stop because we travel a lot. Maybe a way to pause for a few weeks without hassle? It looks like there is but it was hard to find. | Other | Mixed | Lapsed | 6 |
| 28 | kids menu please | Menu variety | Mixed | Regular | 6 |
| 29 | The cookbook style cards are nice, but I'd love a video for each recipe. Some techniques I've never done, like deboning or what "fold" means. | Other | Mixed | New customer | 8 |
| 30 | Everything was great until the app started charging me twice for the same week. Took 2 emails to fix. | App and website | Mixed | Regular | 5 |
| 31 | Fewer repeats. I saw the same salmon bowl 3 times in 6 weeks. | Menu variety | Negative | Regular | 6 |
| 32 | I think your marketing promised 8 meals for 60 dollars but after the first box it was like double. Felt tricked. | Price | Negative | Lapsed | 2 |
| 33 | More recipes with shortcuts. Weeknights I have 20 minutes max. Even your "quick" meals take about 35. | Other | Negative | Regular | 6 |
| 34 | Allergen info is confusing. The website says nut free, then the card says "may contain tree nuts". I need clarity, my daughter has a severe allergy. | Other | Negative | New customer | 3 |
| 35 | Pretty good! I just wish I could choose delivery days other than Wednesday. | Delivery | Mixed | New customer | 7 |
| 36 | No complaints. Maybe offer a loyalty reward for people who have been subscribed over a year. I've been with you for 3 and get nothing. | Other | Mixed | Regular | 8 |
| 37 | The meat portions are small, the veggie portions are huge, and the rice is always a pathetic little scoop. | Food quality | Negative | Regular | 5 |
| 38 | Wine pairing suggestions would be nice. Or even a partnership with a wine club. | Other | Positive | Regular | 8 |
| 39 | the box was left in the sun all day | Delivery | Negative | Lapsed | 3 |
| 40 | Honestly I'm not sure. I just got busy and stopped ordering. Nothing wrong, I'd probably come back at some point. | Other | Mixed | Lapsed | 7 |
| 41 | Can you offer more breakfast and lunch options? Dinner is great but I'm still shopping for other meals so I'm not saving time. | Menu variety | Mixed | Regular | 7 |
| 42 | Your support chat bot is useless. Kept sending me help articles when I wanted to talk to a human about a missing box. | Customer service | Negative | New customer | 3 |
| 43 | Great recipes! A few more kid-friendly ones would be awesome though. | Menu variety | Positive | Regular | 9 |
| 44 | I'd recommend adding a dessert option. Just one small treat per box to make it feel special. | Menu variety | Positive | New customer | 8 |
| 45 | Too salty! Almost every dish needed no extra salt, and some were barely edible. My blood pressure can't take it. | Food quality | Negative | Regular | 4 |
| 46 | The ingredients are good quality, but there's a lot of waste. A single tablespoon of sauce in a huge plastic container. | Packaging | Mixed | Regular | 6 |
| 47 | Der Lieferant hat mehrmals geklingelt, obwohl ich eine Notiz hinterlassen hatte. Bitte besser auf Lieferhinweise achten. | Delivery | Negative | New customer | 5 |
| 48 | Do better with substitutions. When you ran out of broccoli you replaced it with cabbage and my recipe was ruined. Please tell me before shipping. | Food quality | Negative | Regular | 5 |
| 49 | I'd like to see nutrition facts per serving on the menu page, not just on the card in the box. | App and website | Mixed | New customer | 7 |
| 50 | Cheaper first box was a great deal, but then the price jumped and I felt a bit trapped. Make the second order price more clear upfront. | Price | Mixed | Lapsed | 4 |
| 51 | The recipes assume I have things like oil, pepper, and butter. Not everyone does. Send them or list them in the order summary! | Other | Negative | New customer | 6 |
| 52 | Wish there were fewer steps. Some recipes use 5 pans. My kitchen is tiny. | Other | Negative | Regular | 6 |
| 53 | The "fresh" herbs were already wilted by day 2. Maybe pack them separately or give a shelf life. | Food quality | Negative | Regular | 6 |
| 54 | Better communication about delays please. A text when the truck is late. I wasted a day. | Delivery | Negative | Regular | 5 |
| 55 | Perfect. Keep doing what you're doing. | Other | Positive | Regular | 10 |
| 56 | I used to love your meals but the quality dropped after you changed to the new packaging. Lots of stuff arrives half frozen from the ice. | Packaging | Negative | Lapsed | 3 |
| 57 | The portion sizes are good for two but they don't stretch to 3. A family size would be great. | Menu variety | Mixed | New customer | 7 |
| 58 | App crashes during checkout on my phone. Tried to place a holiday order 3 times. Gave up. | App and website | Negative | Lapsed | 2 |
| 59 | I want gluten free AND dairy free, not either or. The filter treats them separately and shows me almost nothing. | App and website | Negative | New customer | 5 |
| 60 | Gift option. I wanted to send a box to my mom and there wasn't a simple way to do it. | App and website | Negative | Regular | 8 |
| 61 | Slow delivery in rural areas. We live 40 miles outside town and get a box every other week at best, though I pay for weekly. | Delivery | Negative | Lapsed | 3 |
| 62 | Honestly the biggest thing is just the cost. I loved it but I can't justify 12 dollars a plate any more. | Price | Mixed | Lapsed | 6 |
| 63 | Cooking for one, and 2 servings means leftovers that I do not want to eat for 3 days. | Other | Negative | New customer | 6 |
| 64 | Maybe a stronger focus on international cuisines? Most of the menu feels very Americanized. | Menu variety | Mixed | Regular | 7 |
| 65 | Nothing, but I do think the one with the lamb was a bit chewy. Otherwise 10/10. | Food quality | Positive | Regular | 9 |
| 66 | Please fix the 'skip' button. It says I skipped, then I still get the box. Third time. | App and website | Negative | Regular | 3 |
| 67 | More organic options. I'll pay more for it. | Food quality | Positive | New customer | 8 |
| 68 | I would prefer paper bags to plastic. | Packaging | Mixed | Regular | 7 |
| 69 | Fast, tasty, but I think the veggie box has too much cheese. | Food quality | Mixed | New customer | 7 |
| 70 | Support emails take 3 days to reply. A missing item is a problem you want fixed same day, I'm cooking tonight. | Customer service | Negative | Regular | 4 |
| 71 | Cooking classes or live sessions with your chefs would be so cool. Maybe once a month. | Other | Positive | Regular | 9 |
| 72 | Add pet friendly meals? Joking, sort of. | Menu variety | Mixed | New customer | 8 |
| 73 | Just stopped because we moved to a place you don't deliver to. Would come back if you expand to our zip. | Delivery | Mixed | Lapsed | 8 |
| 74 | The box was missing the main protein for one meal and the refund took 2 weeks. | Customer service | Negative | New customer | 2 |
| 75 | More seafood please. And less pasta. | Menu variety | Mixed | Regular | 7 |
| 76 | The food is OK but I have to clean up so many dishes. Maybe use fewer bowls or one-pan recipes. | Other | Mixed | Regular | 6 |
| 77 | I think the boxes should include a printed shopping list for the pantry basics I'll need. | Other | Positive | New customer | 7 |
| 78 | Great taste, I just wish the carbon footprint was lower. Maybe offset programs or less air shipped stuff. | Other | Mixed | Regular | 7 |
| 79 | I'd like the ability to rate meals so you can stop sending me the ones I hate. I've told you I don't like mushrooms 4 times. | Menu variety | Negative | Regular | 5 |
| 80 | Smaller boxes, cheaper price. You've lost me over the cost, plain and simple, but I miss the cooking. | Price | Mixed | Lapsed | 5 |
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